Reading Karlsays' post above, it sound like an rather he's scared for Max's and trying to put a competitor's name in the mud. I for one am excited for Krispy Kreme no matter how "stupid" and unnecessary he thinks it is.
When I go to a doughnut shop in the future, I will go to Krispy Kreme. I personally have not been that impressed with any of the billions of local doughnut places, including Max's, that populate Main Street. Just because a business is local does not make it better; I have no problem supporting and rooting for local when it is better. But for me, when it come to doughnuts, local does not equal better.
Why another doughnuts shop in Allen? My guess is because those opening the Krispy Kreme felt Allen is still an untapped market with good demographics and that their location will be a good draw not only from Allen, but also Plano, McKinney and elsewhere; Krispy Kreme is still a destination location.
As for Bahama Bucks, they must have hit a great untapped market as they are able to build a new store here and more throughout Texas and beyond, while making money at it. Before them, I never knew snow cones could make that much money year round.
To get the post back to Krispy Kreme; they pushed the date back to TBD on the website. Hopefully it'll be open by the end of January, early February at the latest.